Hermès / Flagship Launch

Hermès / Flagship Store Launch

Hermès / Flagship Store Launch

Hermès / Flagship Store Launch

Hermès / Flagship Store Launch

Hermès / Flagship Store Launch

Hermès / Flagship Store Launch

Hermès / Flagship Store Launch

While Technical Director at Signal-Noise, I helped delivering two interactive experiences for the launch of the new Hermès flagship store in Geneva, Switzerland, November 2011, for Swiss based design agency Unit by Vickyh.

The event was held at the Musée D’Art et D’Histoire, Geneva, in two of it’s main exhibition halls.

The theme for the evening was the meeting of handcraft and technology. In the first room it was created an iPad application which invited guests to leave their hand print on the evening. When they placed their hand on the iPad a stylised animated sequence ‘scanned’ their hand and projected it as part of a composite Hermès logo on the end wall of the space.

For the second room, it was designed and built a six metre interactive monolith interwoven with “digital stitches” – arrays of infra-red sensors and LEDs, which allowed guests to create and control strips of light in the minimal, high-gloss surface. In turn users’ gestures also controlled large projections of iconic Hermès images projected in the space.

Brand
Hermès

While Director at
Signal-Noise

Technology
Objective-C, Arduino, MAX/MSP, VVVV

Year
2011